Your group project consists of two parts, plus a peer evaluation component:
Part 1: The Social Media Plan
Each group will be responsible for writing a full, formal social media plan for our case study client. The complete criteria for what should be included within your social media plan, including how it should look, can be found on the templates page. Groups will use the information provided in class on March 24th (the slides will be available on Blackboard) and will work together to write the plan.
The social media plan should be no fewer than 8 pages in length (not including the title page and table of contents). Appropriate graphics are allowed as long as they are included to add support for something written in the text of the plan. Graphics should not take up more than half of a page for that page to contribute to the overall page count of the plan.
Each group has a designated leader. This person will be responsible for the following:
- Overseeing the delegation of responsibilities within the group and insuring that all group members are on task.
- Meeting with Sara to report on the group’s progress.
- E-mailing Sara for “client” questions when in need of clarification (No one else in the group should be doing this. Keep communications streamlined).
- Handing in the first draft and final copy of the group’s finished social media plan and slides (see below) by the appropriate due dates.
Due date: A first draft will be due to Sara no later than 5 pm on Friday, April 3rd (to be reviewed in class on the 7th). Final drafts will be due the following Friday, April 10th no later than 5:00 p.m. Please e-mail your first draft as a Word document, and your final drafts as with a Word document or PDF to Sara. Plans must be received by the required due dates.
Part 2: The Pitch Presentation
On our last day of class (April 14th) each group will present their social media plan to the class and to Sara. All group members should be present and must participate in the presentation in some capacity. Please dress professionally.
Additional notes on the final presentation:
- Presentations should be a maximum of 15 minutes in length.
- The grading rubric for the presentation is on the templates page.
- Presentations must include slides.
- A student must be present for his or her’s group presentation in order to receive a grade for it. If your group presents without you, they get the mark and you don’t.
Due date: Slides must be e-mailed to Sara by the group leader no later than 5 p.m. on Monday, April 13th. If your slides are late your group’s presentation will receive a 5% penalty.
Every student will be responsible for completing a peer evaluation for each member of their group. The evaluation is intended to encourage all group members to pull their own weight and complete tasks as they are assigned to the best of their ability. The peer evaluation form will be handed out on the last day of class (April 14th).
Due date: Peer evaluations should be filled out and returned to Sara by the end of class on Tuesday, April 14th. Any student that fails to submit a peer evaluation will receive a 3% penalty on their individual report grade.
There will still be class Twitter chats happening every week expect for the last one, starting at 2:30.